Proactive Video Marketing - What does it mean to the student athlete?

Thousands upon thousands of videos have been produced for student-athletes by a myriad of companies and families, only to be sent to college coaches who couldn't use the video. Why? Poor footage, poor quality and, quite frankly, coaches often cannot find the athlete they are looking for on the screen. In some sports, it is not unusual for a coach to receive hundreds of unsolicited videos. They simply do not have time to pour through tapes trying to figure out who and where the athlete is on the field or court. In 1994, College Prospects of America revolutionized the athletic recruiting video as we know it. By using stop-action, highlight arrows and digital shading, the coach has absolutely no doubt who and where the athlete is on the screen. Coaches have told us for years that our videos have made their job easier. Now CPOA clients have the option of having a portion of their evaluation video placed on our corporate website. A 5 or 10 minute version of the video featuring the stop-action, arrows and digital shading is available to coaches via online streaming.

As professional video editors, it is our job to make it as simple as possible for coaches to view and request our client's videos. We now offer coaches a direct link to the CPOA Video Operations Center, where they can request a full-length version of the athlete's video. And they are asking.

An athlete's video needs to make a strong first impression. In many cases the only way a coach can see you play is on video. Why?  With limited resources, a college coach cannot take the time or spend the money to travel to determine if you are someone they'd like to recruit.  Coaches increasingly use video to evaluate talent and then decide if you are someone worthy of a campus visit or a recruiting trip.

Video: Click here for The CPOA Evaluation Video Demonstrator

What Should a Video Include?

A personal introduction, highlights showing a variety of skills, game film, and personal information such as subtitles and a highlighted athlete.

CPOA Offers Extensive Video Services

Our professional video editors will take video highlighting your skills and game footage and edit them into a professionally produced videotape. This will enhance your image and showcase your abilities to the fullest extent. We make sure that college coaches get a video that they want and need to evaluate you for their programs. This may be the most important part of the recruiting process.

Basic Video - 15 minutes of video. Tape will include 3-4 minutes of skills footage, up to 8-10 minutes of continuous game footage, 5-7 (30) second highlights, and a personal introduction by the student-athlete.  If continuous game film does not apply, 20-25 highlights will be used.  Video will include the designation of the student on screen with a colored arrow and the use of customized graphics detailing titles, personal/academic statistics, and contact information.  Video will also include music accompaniment and colored backgrounds if requested.  You will receive (2) copies of the tape, which you can use to make additional copies.

On-Line Video Streaming- Internet-  College Coaches can now access your video from our web-site at www.cpoa.com  Student Athletes who enroll with our programs can have the option of adding a five (5) minute video clip directly to their profile.  College Coaches can (and do) whet their appetites for more footage based on the highlights they can now access on our corporate internet site.  A high speed internet connection (DSL, Cable, T-I, Broadband, other) is highly recommended.

For FAQ and more information on the best use of video click here.